Global travel sales, marketing & outsourcing

Our menu of services

A tailor-made solution, a choice of services, where you need it and when you want it from an international team of travel experts

Top reasons to choose our menu of services:

  • Market research: you would like to enter a market and require some specific market information and local contacts to fully assess before you launch
  • Emerging market development: you are looking for sales coverage and marketing support in incremental or emerging markets not currently served by your organization
  • Core market development: you require additional support, trade expertise in core markets to enhance and expand sales coverage
  • Budget focus: you require a cost effective sales and marketing solution
  • Channel focus: you require support on a particular channel such as corporate, MICE, non-producing accounts, development, or a client portfolio
  • Tactical: you require additional sales and marketing focus during a particular time period, the booking periods that matter or the launch of a new product or service
  • An à la carte solution: services of your choice where you need the adequate expertise

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Sales Initiatives

  • Telemarketing: solicit prospective customers on your behalf either over the phone or via web conferencing, webinars
  • Sales calls: contact and visit prospect and/or existing customers, promote your product and services and benefit from our local relationships and expertise
  • Roadshows: join roadshows events on your behalf and promote your offering
  • Trade events: participate to trade events on your behalf and secure appointments. Trade Press support as when required

Marketing

  • B2B email marketing: html design and distribution to our global trade database and your distribution segments of interest in order to generate interest and stimulate sales
  • Campaigns/promotions: offline or online tactical educational and engaging campaigns to create awareness, generate sales and grow your database
  • E-surveys: online questionnaire sent out via an email invitation or link to a list of opt-in recipients. A list of questions or feedback is completed via a webpage. Implementing online surveys is an effective way to engage with your targeted audience, not only to generate brand awareness, but to acquire valuable information about your customers.
  • Websites: trade and informational sites customized to your needs. Commercial and creative guidance are provided. A content management system (CMS) is offered in order for you to make changes and optimize your site post build.
  • For more info on our marketing services, click www.bigblueroad.com

Research

  • Market intelligence: information gathered and analyzed specifically for the purpose of helping you make an accurate and confident decision-making in determining a market opportunity and best strategy
  • Industry trends: equip you with the latest information in the travel market and latest trends and approaches at an international level
  • Reporting: research, gather and build adequate reports to guide on a business development strategy or assess the result of sales and marketing initiatives
  • Analysis: provide a return on investment (ROI) and/or return on engagement (ROE) feedbacks and recommendations on specific activities conducted

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